THE ARB ADMINISTERS 5 POINTS IN TERMS OF s13/20 OF THE MAC CHARTER

IF YOU ARE A SECTION 13 ENTITY

Section 13 is somewhat badly worded and different verification agencies interpret it differently.

The 5 points are allocated to all behaviours. It is our suggestion that the safest way to fulfil the criteria is to do the following:

• Get a certificate of no rulings (MAC Certificate) We charge R2000 plus VAT to issue this certificate, and it usually has a 24 hour turn over time from payment.
• Do a Responsible Social Marketing campaign in terms of the Code to the value indicated. In brief, this is a campaign that in some manner encourages consumers to behave in a more socially responsible way. The typical example would be a don’t-drink-and-drive campaign. We charge R1000 plus VAT to assess your campaign and issue a letter of confirmation that your campaign complies (if it does!)
• If you have NOT done an RSM campaign and need the points, you can also make a donation to the ARB to assist us in our work in the responsible marketing arena.
• Some verification agents require you to attend training initiatives. The ARB offers training and will issue a letter of confirmation once you have completed it.

IF YOU ARE A SECTION 20 ENTITY

• 3 points are available for getting a certificate of no rulings (MAC Certificate). We charge R2000 plus VAT to issue this certificate, and it usually has a 24 hour turn over time from payment.
• There are a further 2 points available for having done a Responsible Social Marketing campaign in terms of the Code to the value indicated. In brief, this is a campaign that in some manner encourages consumers to behave in a more socially responsible way. The typical example would be a don’t-drink-and-drive campaign. We charge R1000 plus VAT to assess your campaign and issue a letter of confirmation that your campaign complies (if it does!)
• If you have NOT done an RSM campaign and need the points, you can also make a donation to the ARB to assist us in our work in the responsible marketing arena.

WHAT IS A MAC CERTIFICATE?

MAC Certificates are also commonly referred to as ‘’No Adverse Rulings Letter’’ or ``Certificate for RSM B-BBEE points’’.

HOW DO I APPLY FOR A MAC CERTIFICATE?

• The first step is to contact us for an invoice. The amount is R2 000 (R2 300 including VAT).
• Once you have paid, the documentation and requirements we need in order to provide you with the MAC Certificate, are as follows:

• Company Registration documents
• If applicant is a sole trader, a certified copy of the ID or passport
• VAT Number
• Applications by Advertising Agency or Marketers should please include a declaration (either in affidavit form or on a company letterhead, signed by a current director) confirming that neither the applicant nor any of its clients' campaigns have been ruled against in the 12 months preceding the application
• Proof of payment

• We will then provide the certificate. While we are quick, we beg you not to leave this until the last minute on the last day!
• You can email phumzile@arb.org.za in this regard.

 

To find out more, please email info@arb.org.za.

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