WELCOME TO THE ARB
PROTECTING SOUTH AFRICAN
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Consumer protection through responsible advertising
The Advertising Regulatory Board was set up by the broader marketing and communications industry to protect the South African consumer through the self-regulation of advertising, including packaging.
The ARB administers the widely-accredited Code of Advertising Practice which regulates the content of South African advertising. The founding members of the ARB are the Marketing Association of South Africa (MASA), the Association for Communication and Advertising (ACA) and the Internet Advertising Bureau (IAB).
Informed by the learnings of 50 years of self-regulation in South Africa, the ARB accepts complaints from consumers and businesses. Consumers can lodge a complaint on the Complaints page.
"SELF-REGULATION IS ALL ABOUT CREATING A COMMUNICATION SPACE THAT THE CONSUMER CAN TRUST."
GAIL SCHIMMEL – ARB CEO
MARKETERS, ADVERTISING AGENCIES AND MEDIA COMPANIES CARRYING THESE SYMBOLS ARE COMMITTED TO RESPONSIBLE ADVERTISING
SUBMITTING A COMPLAINT ABOUT ADVERTISING, INCLUDING PACKAGING