What can I complain about?
How much will a business competitor pay?
The ARB charges filing fees when a business lodges a complaint against another business. Marketers who fund the ARB pay a lower filing fee than marketers who do not fund the ARB. To benefit from the lower fees, the marketer must have paid at least one cycle of funding before lodging the complaint.
|FEES FOR ARB CONTRIBUTORS||FEES FOR NON-CONTRIBUTORS|
|ZAR Ex/In VAT||ZAR Ex/In VAT|
|Advertising Appeals Committee (AAC)||40,000||46,000
|All interlocutory applications||10,000||11,500
|Arbitration (Filing fee plus arbitrator fee)||10,000
|Breach complaint to AAC||5,000
|Breach complaint to FAC||6,000
The successful party in an Advertising Appeals Committee (AAC) matter receives a R30,000 refund, and for a Final Appeal Committee (FAC) matter a R40 000 refund – regardless of whether they are a contributor or not.
Consumers are not required to pay a fee to lodge an appeal, and Respondents will not be required to pay to oppose consumer appeals.
What will happen if my complaint is successful and when can I expect a decision?
The ARB’s media members and affiliates will be asked to stop carrying the particular advertising. If the advertiser is a member, they will also be told to stop running the advertising. Often, an advertiser who is not a member will nonetheless comply with the request.
We will NOT get you the advertised product at the advertised price; nor will we procure you a refund.
The Advertising Regulatory Board
Website by Gendel Interactive
Block 4, Albury Office Park,
1 Magalieszicht Road, Dunkeld West Johannesburg South Africa