RULINGS OF THE
ADVERTISING REGULATORY BOARD

Media Enquiries Codes of Advertising Practice

We have developed a suite of AI-assisted tools for optimal searching of the Rulings database

An AI agent provides a convenient, easy-to-read synopsis or précis of rulings. You will find this feature in the Rulings Tables below. Users should note that the synopses are AI-generated and therefore have not undergone vetting by an ARB consultant. However, they are informed by factual information from the written rulings. We encourage users to read a ruling in full.

HOW TO ACCESS THE SYNOPSES

To READ the AI synopsis

Click on the blue double-headed arrow or press Shift-Space

To SEARCH the AI synopsis

Click on the magnifying glass icon and enter search term

Welcome to ARBIE
our AI Chatbot!

We went further! We realised that users wanted additional information, often framed in multi-factorial searches and analyses. To this end we developed our own AI-assisted chatbot for your convenience.

Our new chatbot - named ARBIE - is a powerful tool that allows the user to find rulings which match specific search parameters, keywords, filters and rules. In addition, you can request ARBIE to provide complex analyses of particular rulings or a broader interpretation and application of the ARB's advertising codes.

ARBIE can interrogate the Rulings database across multiple, relational criteria and the chatbot welcomes follow-up questions and requests.

Hello from ARBIE, I am the ARB's new AI assistant.

My role is to help you search and understand ARB rulings by accessing real-time data from the ARB rulings database.

More specifically, I will search through ARB rulings and find rulings by advertiser, complainant, topic, legal principle, status or decision date.

I can provide detailed explanations of specific rulings, identify similar rulings or precedents based on legal principles or topics.

If required, I will explain regulatory decisions and compliance matters and help users understand legal concepts and advertising regulations.

You will be able to search through ARB rulings, find answers to your questions about specific rulings and access summaries and explanations of rulings.

This AI-assisted chatbot is provided 'as is' for informational purposes. The Advertising Regulatory Board does not warrant the accuracy, completeness, or usefulness of this information. Any reliance you place on such information is strictly at your own risk. We disclaim all liability arising from reliance placed on this content. By using this service, you agree to these terms.

ARBIE Public Disclaimer & Policy Addendum

The Rulings databases may sometimes take time to load. This is due to your browser downloading the substantial number of cases to the page and the generating of the synopses by the AI engine. If the screen loads the data slowly, it will help if you refresh the page.