We have developed a suite of AI-assisted tools for optimal searching of the Rulings database.
Welcome to
our AI Chatbot!
We have developed a suite of AI-assisted tools for optimal searching of the Rulings database.
Welcome to
We realised that users wanted additional information, often framed in multi-factorial searches and analyses. To this end we developed our own AI-assisted chatbot for your convenience.
Our new chatbot - named ARBIE - is a powerful tool that allows the user to find rulings which match specific search parameters, keywords, filters and rules. In addition, you can request ARBIE to provide complex analyses of particular rulings or a broader interpretation and application of the ARB's advertising codes.
ARBIE can interrogate the Rulings database across multiple, relational criteria and the chatbot welcomes follow-up questions and requests. But let ARBIE speak for himself.
A side note: ARBIE's knowledge database was last updated at 03:00 SAST last night. For today's breaking rulings, please check the official ARB Rulings portal."
Hello from ARBIE. I am the ARB's new AI assistant.
My role is to help you search and understand ARB rulings by accessing real-time data from the ARB rulings database.
More specifically, I will search through ARB rulings and find rulings by advertiser, complainant, topic, legal principle, status or decision date.
I can provide detailed explanations of specific rulings, identify similar rulings or precedents based on legal principles or topics.
If required, I will explain regulatory decisions and compliance matters and help users understand legal principles as they relate to the ARB Code of Advertising Practice.
What I cannot do is offer legal advice. I invite you to post your prompts (queries) in the form below.
This AI-assisted chatbot is provided 'as is' for informational purposes. The Advertising Regulatory Board does not warrant the accuracy, completeness, or usefulness of this information. Any reliance you place on such information is strictly at your own risk. We disclaim all liability arising from reliance placed on this content. By using this service, you agree to these terms.
A separate AI agent also provides a convenient, easy-to-read synopsis or précis of rulings. You will find this feature in the Rulings Tables below. Users should note that the synopses are AI-generated and therefore have not undergone vetting by an ARB consultant. However, they are informed by factual information from the written rulings. We encourage users to read a ruling in full.
2026 RULINGS
CONTACT US
We're working on a hybrid model and we're all in the office at different times.
Block 4, Albury Office Park
1 Magalieszicht Avenue
Dunkeld West
Johannesburg South Africa
+27 (0)11 593 3104
info@arb.org.za
