RULINGS OF THE
ADVERTISING REGULATORY BOARD

Media Enquiries Codes of Advertising Practice

We have developed a suite of AI-assisted tools

Firstly, an AI agent provides a convenient, easy-to-read synopsis or précis of rulings. You will find this feature in the Rulings Tables.

Users should note that the synopses are AI-generated and therefore have not undergone vetting by an ARB consultant. However, they are informed by factual information from the written rulings. We always encourage users to read a ruling in full.

However, we went further: we realised that our users wanted additional information, often framed in complex, interconnected searches. To this end we developed our own AI-assisted Chat Bot for your convenience.

Our new Chat Bot - named ARBIE - is a powerful tool to find rulings which match your specific search parameters, keywords, filters, or rules. ARBIE can interrogate the Rulings database across multiple relational criteria and allows for follow-up questions and requests.

HOW TO ACCESS THE SYNOPSES

To READ the AI synopsis

Click on the blue double-headed arrow or press Shift-Space

To SEARCH the AI synopsis

Click on the magnifying glass icon and enter search term

The Rulings databases may sometimes take time to load. This is due to your browser downloading the substantial number of cases to the page and the generating of the synopses by the AI engine. If the screen loads the data slowly, it will help if you refresh the page.